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The Challenge

Marketing leaders need comprehensive visibility into their campaign performance across multiple channels. However, each advertising platform provides its own metrics and reporting tools, making it difficult to get a unified view of marketing effectiveness. Teams often struggle with:

  • Siloed data across different advertising platforms
  • Limited ability to combine and compare metrics
  • Time-consuming manual data aggregation
  • Restricted analysis capabilities within platform tools

With Nekt, marketing teams can break free from platform limitations by connecting all their advertising data sources, transforming the information as needed, and creating comprehensive analytics that drive better decision-making. This unified approach enables deeper insights and more effective campaign optimization.

Marketing teams can now analyze their performance data in any way they need, combining metrics from different platforms and creating custom visualizations that tell the complete story of their marketing effectiveness. This flexibility allows for better budget allocation, more informed strategy decisions, and improved campaign performance.

Multi-Platform Integration

Connect with major advertising platforms including Google Ads and Meta Ads.

Data Transformation

Transform and combine your marketing data using simple, browser-based tools.

Custom Analytics

Create powerful visualizations in your preferred analytics platform.

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Implementation Example

Here’s how marketing teams are using Nekt to enhance their analytics:

  1. Unified Data Collection

    • Connect to multiple advertising platforms
    • Automate daily data extraction
    • Combine metrics from different sources

  2. Custom Analysis

    • Create cross-platform performance metrics
    • Build custom attribution models
    • Analyze campaign effectiveness across channels

  3. Flexible Visualization

    • Connect to preferred BI tools
    • Create custom dashboards
    • Share insights across the organization

Check our LinkedIn post about it!